BIGG RIP-OFF

Biggby Coffee’s co-CEOs, Michael McFall and Bob Fish, profit off compassion by charging more for plant-based milk.

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Mike and Bob line their pockets while burdening consumers with a premium.

THE DAIRY INDUSTRY THRIVES ON EXPLOITATION AND SUFFERING. COWS FACE UNBEARABLE CONDITIONS IN FACTORY FARMS, FORCIBLY SEPARATED FROM THEIR CALVES AND REDUCED TO MERE COMMODITIES.

This cruelty drives many people to choose plant-based milk as a kinder alternative. Yet Biggby Coffee penalizes compassion by charging customers more for making this choice.

STATEMENTS FROM THE CEOS

And the Double Standards Behind Them

Mike McFall calls Biggby’s coffee

THE MOST “ETHICALLY SOURCED IN THE WORLD.”

BUT THE COMPANY USES THIS MILK AT NO EXTRA CHARGE.

Bob Fish says that Biggby’s mission is to

EMPOWER CONSUMERS TO BE A “POSITIVE CHANGE AGENT.”

BUT THE COMPANY UPCHARGES FOR THIS MILK.

WHILE BIGGBY CONTINUES TO RIP OFF THEIR CUSTOMERS,

these coffee chains serve animal-friendly plant-based milk at no extra charge:

Bob and Mike have received but ignored the memo that most coffee chains across the United States no longer charge more for plant-based milk.

Ask BAM (Bob and Mike) to do better for animals and their customers by ditching the extra fee for plant-based milk.

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Bob and Mike: Ditch the Fee for Plant-Based Milk

Dear Michael McFall and Bob Fish,

The website www.BiggbyCEOs.com highlights the greed of Biggby Coffee’s top executives. Biggby leadership continues to perpetuate the outdated practice of charging extra for plant-based milk. Please use your influence at the company to drop the upcharge in light of the following considerations:

Ethics

Biggby Coffee prides themselves on their ethical coffee sourcing. But the company’s commitment to ethical practices seems to falter when it comes to milk choices. The dairy industry is riddled with animal welfare issues, subjecting cows to cruel treatment and appalling conditions. We urge Biggby to extend their ethical values to milk options and make choosing plant-based milk easier for customers.

Industry Trends

The coffee industry is evolving, and standards are shifting to offer plant-based milk options without extra charges. Many leading coffee chains in the United States, such as Starbucks, Dunkin’, Panera, Peet’s, Dutch Bros, Scooter’s Coffee, Pret A Manger, Stumptown, Blue Bottle Coffee, Intelligentsia, Variety Coffee Roasters, Philz Coffee, Gregorys Coffee, Birch Coffee, Onyx Coffee Club, and Wake Up Call, have already abolished their upcharges. Cafes with no additional cost for plant-based milk now represent more than half of all coffee shops run by the top 10 chains.

Biggby executives, do the right thing for animals and your customers—drop the plant-based milk upcharge!